With the new year coming up very soon, it is time to learn about the color of the year 2024, which will walk with us throughout the year.
If you are interested in fashion and fashion trends or would like to know more about your next colour choice, you must be familiar with Pantone (Pantone Matching System) or WGSN (Worth Global Style Network).
In this post, we will discuss Color of the Year for Pantone and WGSN Color of the Year for 2024 and look at related colors and their meaning.
Not too long ago, Pantone and WGSN announced their color choices for the upcoming 2024 year.
Peach Fuzz is the Pantone Color of the Year 2024.
PANTONE 13-1023 Peach Fuzz is Pantones 2024 color of choice. This alluring, sincere peach shade emanates a sense of kindness and tenderness. Its gentle blend of pink and Orange offers a space for calmness and inner peace, positively impacting our well-being. Poetic and romantic, Peach Fuzz, with its clean, vintage-inspired tone, reflects past elements while seamlessly reimagining with a contemporary ambience.
“Peach Fuzz is a velvety gentle peach whose all-embracing spirit enriches heart, mind, and body. Subtly sensual, Peach Fuzz is a heartfelt peach hue, bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of the sanctuary this creates, Peach Fuzz presents a fresh approach to a new softness”, Laurie Pressman, Vice President, Pantone Color Institute™December 7, 2023
Apricot Crush is the WGSN Color of the Year 2024.
WGSN color 2024 is Apricot Crush, and this is how they describe it.”This colour calls to mind the nutritional properties of vitamin- and antioxidant-rich oranges and apricots. The agricultural industry also uses the kernels of apricots as a skincare ingredient and a bio-composite material. Within some cultural traditions, this colour symbolises the beauty of nature, and in particular, the Orange of clouds at sunset.
After a period of grief and turmoil, Apricot Crush acts as a necessary pick-me-up, cheerful enough to face the future with hope and positivity.”
The meaning of Orange
Looking at the color choices above, it is noticeable these colors are certain hues of Orange. Generally speaking, the orange color is not a go-to choice for many people unless used intentionally and with a purpose. The suitability of Orange as a color can depend on various factors, including the context in which it is used, personal preferences, and skin tone.
Let’s have a look at the meaning behind the hues.
LIGHT COLORS
Subtle and sophisticated, light tones of orange form a palette rich in delicate nuances.
- Pastel colors like peach, salmon, crab shell, camellia, and coral emit a feminine, romantic, and charming aura evoking warmth and tranquillity.
- Due to their gentle nature, light orange colors are frequently employed in women’s fashion, lingerie, and cosmetics, illuminating the skin and enabling minimal makeup application.
- Neutral shades like beige, sand color, flesh-toned, apricot, cappuccino, and camel tones are elusive, delicate, and refined. This semi-transparent palette evokes a sense of freshness and serenity.
BRIGHT COLORS
Vibrant orange hues epitomise vitality and a positive outlook on life. By combining the qualities of both red and yellow, they develop a distinctive character, contributing their own essence to these colors. While they are just as emotional and passionate as red, they also radiate warmth and joy.
Influenced by yellow, these tones exhibit less impulsiveness and, in comparison to red, convey a less aggressive demeanour. They don’t provoke irritation or fatigue but attract and soothe. These shades represent the warmest and most fiery end of the spectrum, lacking any cold variations of bright Orange.
- Intense, burning colours like volcanic lava express heightened emotionality and frantic energy.
- Marmalade orange suggests drama and sophistication.
- Blood-orange indicates power, authority, and dominance.
- Tropical shades like mango, paprika, coral sands, and orange ochre paint images of the fiery spices of the East, the vibrancy of Eastern bazaars, and the dazzling sunsets of the Southern hemisphere.
- Bright orange shades, leaning towards red, such as apricot and coral pink, transport us to a world of passions, emotions, and warm sentiments.
- Red-orange, tomato, and “red tangerine” are infused with sensual warmth, yet they convey a sense of purpose, stability, and reliability, often associated with masculine tones.
- Orange shades with a predominant yellow undertone, like pumpkin, mandarin, and sunny, exude joy and cheerfulness.
- Tones that are more subdued and refined, such as sea buckthorn and saffron, create an impression of sophistication and sensuality. These shades are versatile, suitable for almost any situation, and adhere to various dress codes.
DARK COLORS
When it comes to dark colors, opulent and saturated shades of Orange are magnificent, oozing nobility and capturing the essence of the East’s wealth and luxury.
- The captivating tones of persimmon and vermilion emit warmth, symbolising creativity, a carefree disposition, a passion for adventure, and a preference for daring exploits.
- Deeper hues such as umber, cinnamon, henna, iris, robust tea shades, brandy, and almond nut convey a sense of respectability and nobility.
- Burnt orange tones signify courage, honesty, openness, and a diplomatic inclination to resolve conflicts for those who wear them.
- Moderately saturated dark orange shades instil trust, being straightforward and easily understandable.
- Terracotta, rusty brick, golden brown, and palm evoke a sense of home, peace, and comfort.
- Neutral orange shades, such as dark coffee, chocolate, dark brick, chestnut, and walnut, are associated with wealth, power, and stability.
- Within dark colours, they stand out as the calmest, most balanced, and most inviting options.
In conclusion, Orange, a vibrant and multifaceted color, transcends its visual appeal to carry symbolic and emotional meaning. It has a wide range of significance, from representing energy, warmth, and joy to embodying deeper meanings of creativity, courage, and passion. Its versatility makes it bold and subtle, fitting seamlessly into fashion, art, and everyday experiences. Embracing the spectrum of orange colors opens doors to a palette that celebrates life and vitality.
“Orange is the happiest color.”
Frank Sinatra
NEXT TO READ:
WGSN SWIMWEAR COLOUR TRENDS FOR BRIGHT SPRING/SUMMER 2024
SWIMWEAR TRENDS FOR YOUR VIBRANT SUMMER 2024
SUNGLASSES DECODED: GREAT COLOURED SUNGLASSES FOR YOUR COMPLEXION
Leave a Reply